The E-Myth Revisited by Michael E. Gerber

Quick Book Review: The E-Myth Revisited by Michael E. Gerber

The E-Myth Revisited is a book that will help you as a small business owner to break free from busywork and turn your company into a well-oiled machine that could run smoothly — even without you.

The Entrepreneurial Seizure

Have you gotten the entrepreneurial seizure yet? That’s when a person with technical skills decide to go out on his/her own and start a business. The Technician turning business owner! The Boss is dead! hurrah! What could possibly go wrong?!

Most small business don’t even have a plan. It runs on gut feeling and intuition and that seems to work fine in the beginning—-until you run into a problem or when things start to take off.

You become a “busy fool”.

Business as a prison

The business that was supposed to free you becomes your prison. It can’t operate without you. It becomes the work you love to do + everything else, and YOU are now your own biggest liability. The problem is not your business: it’s you! You need to change your perspective. You need to start working on the business—not in the business! You need to build a business that works without you and this book has the blueprint for how to pull it off.

The Fatal Assumption

It’s a fallacy to believe that if you understand the technical work of a business then you understand the business that does that technical work. I.e a hair dresser starting a hair saloon. That is not necessarily true and can be a fatal assumption.

Franchise from the start

Pretend you are going to franchise your business. This is the game you have to play and your model needs to support:

  • – 5000 more copies of your business.
  • – Provide consistent value, predictable service, and exceed customers expectations.
  • – The work will be performed by by people of the lowest possible skill necessary.
  • – Stand out as a place of impeccable order.
  • – All work will be documented in manuals.
  • – A uniform color dress and facilities code.

Work ON your business

“Work on you business, not in your business”. What if you don’t have a business?! The same goes for life: work in you life not in your life.


The E-Myth made me realize how much more work I have ahead of me before my business can run without me. But now I know how to get there!


The ideas from The E-Myth Revisited are golden, but the presentation is quite cheesy. This is a great book to pick up if you find your self being a prisoner in your own business.

⭐️⭐️⭐️⭐️ out of 5

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