In Oversubscribed, entrepreneur and author Daniel Priestley explains why you want a product that where demand outstrips supply, and how to make it happen in your business.
Being oversubscribed is about having more customers than you could possibly serve. Why would you want to be in that position? Don’t you want to be able to serve every possible client and squeeze out every dollar? Not necessarily.
Being oversubscribed allow you focus on the clients you already have and spend less time hunting new ones — freeing up valuable time for you to innovate your business.
Happy clients will rave about you and the limited supply of your product will make it more desirable; People will line up to do business with you!
Oversubscribed goes through both the theoretical and practical aspects for setting up oversubscribed business.
Notes from Oversubscribed
📝 “It’s the tension of high demand and limited supply that creates the opportunity for profit.”
📝 “Your value is much higher than you think to a small number of people.”
📝 “Lean into the discomfort of how much there is to be done.” Business is hard. This is good news for you. It keeps the wannabes and posers away.
📝 “Give away ideas, charge for implementation.” Information is cheap these days.
📝 Question to consider: How many customers do you need per year and how much do they need to pay?
📝 A question to consider: What “special edition” can you make of your product?
“Focus on your new paying customers instead of immediately looking for new ones.” Make your current clients happy, beat their drum, share their success stories, and they will sell your product for you.
This is now my favorite marketing book and it will be my map and compass going forward in business.